When it comes to investing, keeping an open mind about new opportunities, new approaches and seeing new trends are all valuable things to be able to do.
There is a growing public demand for businesses that they deal with to act in a socially responsible manner.
It’s clear that public sentiment towards companies that appear to flaunt the law, act in their own self-interest is strengthening. Companies like Amazon and Starbucks, whose tax strategies are deemed less than moral, can lose customer confidence.