I can’t remember the exact date that I got my very first e-mail, envelopebut since that fateful moment I’ve been under its spell.

I will not be alone in thinking that e-mail has controlled me and been the thief of time over the last 15+ years or so.

I also have tried on many occasions to change my relationship with the electronic menace and to better disciplined (like my colleagues!) and have better “systems” for dealing with my inbox.

Whether its just a symptom of my personality or just plain stupidity, nothing has really worked until now…

I have now discovered a fantastic system that sorts out my emails into the really important ones and the ones that can be read later and puts them into my inbox or not.

It does a whole lot more besides and I’m not doing it justice here but that is only a small part of the point I wanted to make.

The reason I so happy with my new email system is not just that it works and does what I need it to do, but it was the experience from a customer perspective that rang my bell most.

The trialing and buying of the system was all done remotely and was just fine, but there is always that slight feeling of “what have I done” after handing over money when I’d had no contact with anyone at the company.

One personal email thanking me for purchasing from the system’s owner and creator (correctly allowed into my inbox!), and I felt vindicated, valued and happy.

I did actually email him back to say how I felt and the real point is saying thanks to your clients and customers is key to ensuring that they or their business don’t feel taken for granted.

It’s such a simple thing to do that we simply don’t do enough.

Thanks to Stuart for reminding me to thank my customers better and more often.

Back to my emails I think…

Roland Oliver

PS – please get in touch if you want to know more about the system.


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